Home » About

SHE BURNED THE BLUEPRINT.
NOW SHE HELPS OTHERS BUILD NEW ONES.

Hello I’m Kaama Joy.

I’ve been lost before: In love in business, in body, in identity. I’ve also been found. Not by retracing old steps, but by learning how to walk through fire with grace, humour and a fierce commitment to joy.

I created Reinvention Architecture not as another self-help formula, but as a flexible framework for those standing between chapters of their lives – people like you, ready to reimagine everything when old maps no longer work.

This isn’t about fixing. It’s about freeing. It’s about designing a life worth living. A life that honours where you’ve been and builds what comes next.

Why I do this now

I’ve lived through the fire myself – business collapse, health crises, lost dreams, and rebirths I never saw coming. Reinvention isn’t a concept for me; it’s a lived practice. I created this work because I know what it takes to cross the threshold and not just survive, but come alive.

Which Door Will You Choose?

This isn’t self-help. It’s self-architecture.
And you’re already on the threshold.

Discover How I Work

Lost? Perfect. Let’s begin.

Because between what’s over and what’s next lies the truth of who you really are.

See What’s Possible

I’ve shared mine — now what is your new story going to say?

Three ways to step into your next chapter. Which one is calling you?

Threshold

(1:1 bespoke)

Turn your threshold moment into a power moment with tailored, one-to-one work.

Let's Begin Here.

Unwritten: A Life Reimagined

(workshop)

Three days by the sea to rewrite your narrative with clarity, courage and soul.

The Reinvention Blueprint

(12-month programme)

A year-long immersive journey to unmake, reimagine and reinvent what comes next.

Apply for The Blueprint

“

What can I say? Kaama made being a gay life coach for a well-known international electronics company seem like the most natural thing in the world! Kaama is the perfect producer: she gives the performer as much room as they need to explore the role and knows exactly when to rein them in before they go to far. She gets the best out of you without letting you fall over. I'll work with her anytime ... and so should you.
Dave Callan

“

Kaama is an incredible facilitator, leader and guide. I was so fortunate to take part in her series of workshops on Desire Map Planning and it is a game changer. Her teachings on "becoming" is so thought provoking and influential in both work and life. I value Kaama's wisdom, nurturing spirit and forward thinking approach. I would highly recommend undertaking a workshop or course under the guidance of Kaama, there is so much to be learnt.
Emma Lovell

Want to explore first?

Start with a few favourites from From The Yellow House.

Explore the Essays

SHE BURNED THE BLUEPRINT. NOW SHE HELPS OTHERS BUILD NEW ONES.